News

A NEW HIGH: The Running Renaissance

  Remember when everyone was upset about Fyre Fest? Doesn’t that seem like a different life? You know it’s been a tough stretch when you’re nostalgic for the simpler days of fake music festivals. The past year wasn’t all bad, though: we briefly shared in a bizarre global obsession with Tiger King; a recent study finally confirmed that owning a stupidly high number of birds does lead to happiness; and we came together as a species to end this pandemic quickly…just kidding! Of course we didn’t. It’s all the more amazing, then, that while the pandemic drags on, we’re still...

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"No dame ever ran the Boston Marathon"

"No dame ever ran the Boston Marathon"

TWO6ONE When discussing the iconic story that inspired our drop TWO6ONE with our close friends and family, we received strong reactions specially as to the year this moment took place. 1967 is the year that paints the story of utopianism and The Summer of Love, but in reality, the people in charge held archaic values. Male centric sports institutions such as the Boston Athletic Association (B.A.A) were no exception to the rule. The myth that women were “too fragile” to run the 26.2 mile course was practiced by voiding entries of women into the race. It wasn’t until a registration...

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The Drop: Bleached Punk

The Drop: Bleached Punk

  Welcome to Bleached Punk. A state of mind we have been exploring at PRAISE.   Since the brand’s birth back in 2016 there has been a rebellious aspect to its existence. PRAISE’s dire need to be a vision to the running world that is missing, has fuelled its purpose: To deliver an attitude that crosses the world of sport, discipline, and fashion.   Many questions have been asked, points have been made, and tons of material has been read. But how did we really get to the root of this mindset of punk?   The spirit of punk is something that continues...

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Textiles & Care

  The Basics of Care In this segment we will address questions we have received from you guys, on how to properly care for your PRAISE garment after purchase. We will also talk about general tips to make your next washing cycle more environmentally conscious.   Before a PRAISE garment reaches you, it underwent a long and thoughtful process. The collective work across time zones makes each garment a tangible piece.   Before we continue, we want to bring some attention to something we forget very easily; the amount of hands that our clothing touches before making it to its end use. Hours of...

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Special Thanks

It’s hard to explain how much work goes behind the scenes. The time we take to second guess ourselves seems like a never ending cycle; but, when you work with a team that creates solutions rather than digging at the problems, we are able to conceptualize something beautiful. To the immediate team who endlessly participates in the brand, thank you. The work does not end when we leave the PRAISE headquarters, but that is a commitment that can only come from believing in what you do.  To the Founder, P.E., thank you for challenging us to make something better and...

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